Hello!
I'm Paula!
I'm a designer crafting rich user-centric experiences.
My designs forge strong connections between people and products.
Hello!
I'm Paula!
I'm a designer crafting rich user-centric experiences.
My designs forge strong connections between people and products.
About.
I'm a UX Designer who puts users first. Always.
With degrees in graphic design and service systems design, I bring a rare mix of visual craft and systems thinking. I've worked with Novo Nordisk, ExSeed Health, and Mary Elizabeth's Hospital on service design, UX research, and interfaces that make complex systems easy to navigate.
Who am I? Six years ago I left Buenos Aires for Copenhagen, drawn by Denmark's world-class design culture. I believe user-first design improves lives and I've built my practice around that.
My work is holistic by nature. I look at the whole customer journey, not just the screen, so the result is a more unified experience: less friction, stronger outcomes, and design that's easy to adopt and use.
I work closely with clients, keeping creativity grounded in their real constraints: stakeholders, processes and budgets included.
Sounds like a fit? Hit 'Contact me'.
What I do.
UI/UX Design
Smooth, intuitive user experiences that engage your audiences. From conception, to execution.
UX Research
Thoroughly understanding user behaviours and needs, to inform smart design decisions.
Service Design
Holistic solutions that seamlessly integrate across touchpoints. Improving user loyalty.
Visual branding
Capturing brand essence, and connecting to audiences with attention-holding aesthetics.
Facilitation
Collaborative workshops to foster creativity and innovation, and improve team alignment.
Strategic consultant
Delivering ideas that drive inspiration. Tailored guidance on growing your business via design.
Interests.
Outside of my design work, I dedicate time to activities that enrich my creativity and give me fresh perspectives. These personal projects and hobbies are another way I can explore how to translate my inspiration into meaningful results.
Workshops.
I'm also passionate about handmade bookbinding, and I run workshops that help others build a community around this craft.
Next workshopGuest teacher at VERA højskole
